So you're preparing for your shoot, and you're wondering "how do I make sure that I get everything that the client partner (Citysearch, CBS Radio, Clear Channel, etc...) wants while at the same time making sure that I get what each individual customer wants and get in and out in no time flat."
The answer has always been found in the 5-10 minutes that you spend going over the On-Site Production Checklist with your customer immediately when you get on site. We call it the Pre-Shoot Consult. It is your opportunity to sit down with each customer and put them at ease with everything that is going to go on during the shoot and to get their direct input on what exactly they want the video to portray.
To help make the Pre-Shoot Consult more valuable and to help you elicit more information from your customer, we recently implemented a revised On-Site Production Checklist. In addition to the shot list, the speaker log, and the customer's primary messages, we have provided an area for the customer to outline key differentiators that set them apart from their competition as well as an area to note special requests that may fall outside the norm of a standard video shoot.
Again, we hope that this will help all of us in our quest to better serve the members of our network, our customers, and in the end, create the best possible videos.
Make sure that you are using the latest production pack for all of our clients including our revised On-Site Production Checklist. As always, we welcome your feedback. Please look it over, and let us know your thoughts.