NASHVILLE, TN and NEW YORK, NY - March 3, 2009 - StudioNow (www.studionow.com), the premier online video creation platform, and The NewsMarket (www.thenewsmarket.com), the leading video marketing and distribution platform for corporate marketers, today announced a partnership to create a Custom Video Production Platform for companies and organizations seeking to produce and deliver high-quality rich video content to the media and consumers.
The partnership will provide NewsMarket's clients access to the creative talent of StudioNow's global network of video professionals and its proprietary online production management system, enabling companies and other organizations to shoot, edit and create original video content for distribution and syndication through The NewsMarket's platform.
"More companies and organizations than ever are using video as part of their marketing strategies, especially in this tough advertising market, and we are pleased to now be able to offer our customers an easy way to produce more content," said Shoba Purushothaman, CEO and Co-Founder, The NewsMarket. "Coupling StudioNow's market-leading platform for creation of high-quality video content with our global distribution network enables us to deliver a cost-effective, powerful solution to corporate marketers."
"StudioNow is excited to be pairing our new-era, web-based video production capability with The NewsMarket's ability to distribute video content for the world's leading brands and organizations to news and video consumers around the globe," said David Mason, CEO of StudioNow. "The ability for customers of The NewsMarket to quickly produce exciting, professional-grade video content for distribution to their target audiences will be greatly enhanced through this agreement with StudioNow."
StudioNow creates custom, online production platforms for customers like The NewsMarket. The StudioNow production platform provides dynamic management of the entire content development and production process from start to finish, connecting the customer with thousands of expert videographers, editors, directors, producers, animators and voiceover artists. StudioNow quickly and efficiently creates top-quality digital content at a fraction of the cost normally charged by traditional production/post-production houses.
